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War – Second fase

Written by Pablo González and Pedro Nonay trying to understand War’s consequences.

Entry 7 – War (second phase)

New trends


December 4, 2022

As always, I begin with my particular press summary, in which I try to reflect what has caught my attention since I wrote the previous note, whether or not it has been part of the media news.

I anticipate that, after the press summary, I will move on to the topics I want to talk about today. I will start with the trends of the new times, to which we have to adapt. And I will talk, at the end, about something that I have found to be a discovery in terms of historical forecasting of economic cycles (Benner). I will end with readings and videos that I recommend.

New World Order: new trends.

Where are we?

I have already said in previous entries that I take it for granted that the war will end, relatively soon, in a provisional and botched peace, something they will call a ceasefire, or a low intensity war. This should not surprise us, since the tensions between what today is called Ukraine and what today is called Russia have existed for centuries, long before the places were called that, and … they will continue to simmer.

Perhaps this peace will be reached after a nuclear bombing by Russia in Ukraine. Or, after a bombing of a nuclear power plant, which would be something equivalent. Or by simple exhaustion of the parties. What is certain is that Ukraine will have to surrender as soon as the USA withdraws its support (which is about to happen), and Russia will do what China (which seeks peace) says.

After this peace, the world will be divided into two blocs of countries, not completely incommunicado, but on the way to it.

We are going to witness a time, not less than a decade, when these worlds will coexist. The West is dying and China is growing.

Truths are what they are, even if we don’t like it. The world we know is sinking.

Pedro has summed it up very well in a graphic from one of his lectures.

Gráfico

Descripción generada automáticamente

Summarizing as much as possible what has been analyzed in previous notes, the characteristics of the New World Order would be:

Faced with this situation, it is up to each of us to choose our strategy for adapting to the New World Order. It is up to governments, companies and individuals to do so.

There are many variants of these strategies. Everyone will have his own. It will depend on his current position, as well as on his knowledge. The same strategy does not apply to an old and somewhat established person as to a young one, nor to a company with a lot of current trade with countries of the opposite block, as to another one that does not have them, …

Talking about these strategies will take me a lot of notes (as well as many risks of being wrong, especially in applications to particular cases). But we have to try, and we have to start somewhere.

Today I am going to start with the first approach to potential business decisions.

What companies should consider

Companies, in addition to listening to their usual consultants for accounting, financial, tax, human resources, etc., must incorporate new criteria, and give them almost more weight than the aspects I have just mentioned.

The new criteria are those relating to country blocs, energy and climate. In addition, there are variants of old criteria, such as technological competence and the purchasing power of your customers.

Country blocks.

Regarding the blocs of countries, each business will know if it is one of the few that will be able to maintain its dealings with the other bloc. This is something they should study a lot, because it is not as obvious as it may seem.

In addition, they have to hypothesize which country will end up in which block. There are many countries with an obvious answer, but many others are not so clear.

The best thing would be to make a kind of very separate accounting, with which you can know in depth the percentages of your purchases, your sales, and your profits in each block of countries. This is not the same as they have always done (they know in which country they have their profits). Now it is a mass equation between blocks of countries, thinking about the possibility of being forced to leave a block completely. In other words, they must study the costs of disengaging from that bloc. This will give you very useful information for your decision making.

And, if it decides to continue trading with the opposing bloc, it must seek lobbying support from one of the two blocs. It is not going to be a very transparent business, nor an easy one. It is certainly not going to be the classic pricing and marketing system.

Also, if you have chosen to continue trading with the other block, you must prepare a plan B in case that becomes impossible due to political issues. You have to hedge the risk of your position.

Energy.

Companies have to do something very similar with regard to energy. Classic internal controls are not enough.

On the one hand, in each block of countries the energy will change its source and costs, as well as investment needs. Moreover, if the energy used by the company comes from the other block, the problems increase.

And, when I talk about energy, I am not referring to the energy that feeds the company’s factory, but to all the energy involved in obtaining the product that is finally sold. That is, the energy of the suppliers’ factories, the energy of mining and transporting the suppliers’ raw materials, the energy used by their workers in transportation and in living at home, … All the energy incorporated into the final product

They must have full “energy accounting”. And they have to do sensitivity analyses of their energy price changes to their selling prices, and to their viability of selling at a profit.

They should study the possibility of changing their energy source, but including the whole chain. It should be remembered that it is not a solution to change the energy of your own factory, but not be able to produce because your supplier depends on an energy to which you have lost access (which would lead you to have no supplies, i.e. not being able to sell).

As with country blocks, if they decide not to switch for now, they should investigate their plan B, and find a way to hedge.

Weather.

Regardless of whether climate change is natural or human-induced, the reality is that it exists.

The company must study its climate risks and opportunities.

For example, if you are engaged in (or dependent on) agriculture, you should consider whether to move your crops a few miles north because the future climate will be more suitable for your product there. Or, whether you should move to another location where access to water is more feasible.

Agriculture may be the paradigmatic example, but it is not the only one. If you sell products intended for the cold, and it disappears in your area, you are going to have problems. Or, if you are in tourism, which depends a lot on the climate, … Or, if the sea level rises and floods your large hotel investment on the beach (as in the case of Venice).

Technology.

This is nothing new, but, as the technological revolution goes faster and faster, you always have to be on the lookout for a change in technology that makes your product unnecessary, or much cheaper to produce in another way by a competitor. 

Great care will have to be taken with new investments to ensure that there is sufficient time to amortize them before the technological changes.

Clients.

As I said, the general rule in the Western bloc of countries is that the middle classes are going to lower their quality of life (as opposed to the other bloc).

So if your customers are middle class, you should be prepared to sell less. Or, to change the quality of your product so that it is affordable for this new public. Or, to sell to the other block of countries, which will not be so easy, unless they have a clear deficit of your product (which will be a temporary issue, until they fix that deficit).

Collaborators.

I am referring to partners, shareholders, suppliers, banks … They must be studied very well.

The truth is that many will fall, for not adapting well to the trends.

You have to cut relations as soon as possible with those who are going to fall, so that they do not drag you down. Or, you have to find a way to help them so that they do not fall, and obtain their loyalty in return.

Samuel Benner.

My friend Adrian (https://www.adrianbernabeu.com/) has sent me information about Samuel Benner. 

Benner, was a complete unknown to me, a matter that I regret very much, because I consider him a find of the highest level.

Readers of these notes will know that I am almost obsessed with Kondratiev’s long wave business cycle theories. Well, the fact is that Benner came to very similar conclusions, but much earlier, and with less training.

Samuel Benner was an American farmer in the 19th century. The fact is that, after going bankrupt, he devoted himself to studying economic cycles. He did it based on what he knew, which were pigs, corn, and steel (he also worked in that sector).

He came to the conclusion that everything was strongly influenced by climate (mind you, he was saying this in the 19th century). And he realized that the climate has 11-year cycles, which he did by observation, without scientific knowledge.

Today it is well known in the scientific world that solar cycles are 11 years long. And that this affects the periods of droughts, harvests, tides, … 

The fact is that Benner made historical tables of prices and productions of the different products, … and ended up deducing some general rules, based on the logic that the climate affects production, and supply affects price, …

He wrote a beautiful book, which can be seen here, and constructed a future cycle forecast table, which is as follows.

Calendario

Descripción generada automáticamente con confianza media

The table is built in 1872!

As you can see in that table, looking at the upper peaks, which he points to as “A”, and which are the predictable times of financial panic, he got almost everything right (within a very few years of each other in each case).

For our time, their forecast was panic in 2019 (we had it in 2020, with Covid), and hard times in 2023. Impressive

I am trying to study more about him and his theories, but I wanted to share it immediately.

Of course, his theories have to be filtered out because they are tailored to the US economy and climate in the 19th century, but they still fit very well. 

I recommend watching or reading.

I end the note with articles or videos that I liked, and that are not exactly news (so I do not put them at the beginning of the note), but they are closely related to the topics of these notes. 

I find it highly recommended to read or watch them.

That’s as far as I go for today. I will continue soon with what I have been coming up with, and with more things about trends for adapting to changes, in particular, about the alternatives that we individuals can have.

If you have any feedback or comments on what I’ve written, feel free to send me an email at pgr@pablogonzalez.org.

You are allowed to use part of these writings. There’s no property rights. Please do it mentioning this websitte.

You can read another writings of Pablo here:

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